Press

03/06/2008Cancun: Setting the Global Standard for Premium Tourism

Only one word is needed to convey the feeling of being transported to a different and magical world: Cancun. Magnificent turquoise waters, white-sand beaches, awe-inspiring natural wonders, a variety of entertainment complexes with endless possibilities, luxury resorts, professional golf courses and exquisite cuisine that combines culture, flavor and beauty in every dish. Cancun has something for everyone.

Cancun offers utter uniqueness with high quality tourism services to everyone, from the most demanding traveler, to those in search ofa truly exclusive experiences with superlative service. In May, Cancun will host Fashion TV Cancun – a fashion show featuring the world- famous models – and a specialized wine and gourmet cuisine forum, Three-fourths of the hotels in Cancun are rated five-star – the highest rating in Latin America – and numerous other hotels have received the American Automobile Association’s coveted Diamond distinction, which is awarded to hotels that offer quality guestrooms, dining and facilities, as well as a high level of service and customer satisfaction. Twenty percent of inspected hotels in Cancun have achieved a Diamond-level rating, something that is generally obtained only by 3%-5% of hotels in other cities..

Cancun’s Five Diamond hotels include: The Ritz-Carlton, J.W. Marriot Cancun Resort and Spa, Paraiso de la Bonita Resort and Thalasso and Fiesta Americana Grand Coral Beach, while Le Meridien has been awarded a Four Diamond rating.

With its combination of first-class accommodations, luxury amenities and natural charms, as well as a unique selection of hotels for every taste Cancun attracts international celebrities such as Tom Cruise, Jennifer Lopez, The Rolling Stones just to name a few.

Another highlight is Cancun’s exquisite gastronomy. The mysteries of oriental cooking, the simplicity of Italian dining and the tempting traditional Mexican Caribbean dishes make Cancun a center for gourmet cuisine. Cancun has three Five Diamond restaurants – The Club Grill and Fantino at the Ritz Carlton and Le Basilic at the Fiesta Americana Grand Coral Beach – all which offer a feast for the senses with every dish. Cancun also is a world leader in restaurant distinction. 127 restaurants in Cancun have been awarded the “H” distinction, granted by the Secretary of Tourism to establishments that comply with the standards and recommendations of the World Health Organization..

Capitalizing on its status as a duty-free zone, Cancun is also a shoppers’ paradise, with over 2,000 stores, boutiques and shopping centers featuring leading international brands, the latest in jewelry, gift products, accessories and the latest fashion trends.

Golfing legends have also made their mark in Cancun, sharing their passion for the sport with the most discriminating golfers. Jack Nicklaus, Nick Price and Greg Norman are among the designers of the 9 courses currently in existence and 3 others that are presently under construction. The most recent,, the Norman-designed Playa Mujeres Golf Club, located just 7 miles north of Cancun, has become a must visit for the most demanding golfers. This 18-hole professional course offers an experience that is simply unparalleled, surrounded by the Caribbean Sea, the Chachmochuc Lagoon and jungle vegetation, and features plant species that are unique to that region..

Cancun lures visitors with a world of immeasurable possibilities including a vacation setting where rest and relaxation are the only rules. When it comes to rejuvenation, health and luxury, Cancun’s spas offer the most advanced techniques and treatments, combining the use of native herbs, ancient Mayan healing rituals, and the most cutting-edge technology for reducing and eliminating tension and stress, such as the famed chocotherapy and hot stone massages.

By offering a range of tourism services of the utmost quality, day after day, Cancun reinforces its position as a complete, unique and exclusive destination.

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About Cancun

Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. The island of Cancun is in the shape of a “7” and is bordered to the north by the Bahia de Mujeres; to the east by the Caribbean Sea; and to the west by the Nichupte Lagoon. Cancun is Mexico’s largest tourist destination and boasts 146 hotels with a total of 28,201 rooms. Opportunities for new experiences abound in Cancun, which offers visitors an ideal setting for interacting with nature and discovering Mayan culture.

Contact: Magdalena López
mmlopez@och.com.mx
52-55 5249-4200 ext. 2326, 2226

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