04/07/2008Cancun Promotes Attractions with Journalists from the United States

*The CVB of Cancun joined public relations representatives and approximately 140 US-based communication media outlets at two international conferences
*New tourism trends such as green tourism and voluntourism were analyzed along with the use of new promotional tools

Cancun, Q. Roo (July 1, 2008) The Cancun Convention and Visitors Bureau attended two events with public relations representatives and US journalists specializing in travel. This allowed them to establish contact with approximately 140 communication media outlets while increasing their understanding of new tourism trends.

Emilio Reyner Portes Gil, Director of Public Relations of the Cancun CVB , stated that the institution’s participation in the two conferences was extremely productive. The North American Travel Journalists Association (NATJA) Conference was held from June 24-27 in Oklahoma and the Travel and Tourism Conference, presented by Public Relations Society of America (PRSA), was held from June 18-20 in Pennsylvania.

The executive expressed that during the NATJA’s event in Oklahoma, tourism information on Cancun and Puerto Morelos was distributed to 86 American editors, producers and communications specialists. They were also invited to become familiar with the destination through individual or group trips which will be scheduled throughout the year.

During the Annual Conference of Travel and Tourism from the Public Relations Society of America (PRSA Go for Green! Travel & Tourism Conference), the CVB established contact with over 50 journalists from media outlets including Travel Channel, National Geographic Traveler, USA Today, Travelocity, PBS, Travel & Leisure, Esquire, GQ, New York Magazine, Lonely Planet, Esquire, Wine Spectator, The Homesteader, The Jewish Advocate, Art and Living, Natural Home, American Style, ScoreGolf, Reader’s Digest Best Health Magazine, Foodservice Hospitality.
The event was jointly organized by the Society of American Travel Writers (SATW) and two important international tourism trends were analyzed; Green Tourism and Voluntourism. These currently represent significant market segments for tourism destinations.

In the case of Green Tourism or Sustainable Tourism, the CVB of Cancun added that tourists are seeking out destinations with reputable sustainability practices that respect the local environment, culture and population.

It was emphasized that marketing approaches for these destinations need to change in order to attract green travelers. They should include sustainable practices which have fewer negative environmental effects and seek to protect biodiversity.

The second tourism trend analyzed is known as Voluntourism. This includes travelers who are not only interested in learning about other cultures but also want to get involved and offer social or ecological aid to the destination they visit.

It is important to mention that the Public Relations Society of America is the largest worldwide organization, bringing together over 32,000 members and international professionals. Its main objective is to unify, strengthen and develop the public relations profession.

In both events, social media platforms were highlighted as they can potentially boost tourism promotion and highlight destination features for business travelers, tourists and communications media. These online social platforms include blogs, YouTube, Podcasts, Twitter and Google News.

The Cancun Convention and Visitors Bureau