21/07/2014Cancun CVB Announces Redesigned Marketing Campaign

Puerto Morelos, Isla Mujeres, Isla Holbox and Isla Contoy Officially Part of Cancun Brand

The Cancun Convention & Visitors Bureau (CVB) is proud to announce that as part of a redesigned marketing campaign, the destinations of Puerto Morelos, Isla Mujeres, Isla Holbox and Isla Contoy are all now included as part of Cancun’s ever-growing tourism offering. In addition to being responsible for promoting tourism to Cancun and each of these smaller destinations, the CVB also unveiled a new logo that will be used through all their sales and marketing initiatives moving forward.

By adding these smaller destinations, each rich with its own unique blend of rustic charm and eco-adventure options, to Cancun’s already robust tourism offering, the destination now has even more attractions that appeal to travelers with varied interests. These destinations perfectly complement any visit to Cancun, and guests can either choose to explore these during day trips, or include these as part of an extended stay in the region.

“We have been promoting these destinations for years, and are delighted that our efforts will now be part of an official marketing strategy,” said Jesus Almaguer, CEO of the Cancun CVB. “Puerto Morelos, Isla Mujeres, Isla Holbox and Isla Contoy offer the perfect balance to Cancun’s tourism offering, and we are thrilled we can share the natural wonders of these destinations to the most diverse and discerning of travelers.”

Isla Mujeres, or the Island of Women, is located northeast of Cancun and accessed by taking a 20 minute ferry ride from the mainland. Known for its cozy restaurants and bars, Isla Mujeres hosts the annual Whale Shark Festival, and is home to Garrafon Natural Reef Park and beautiful dive sites and beaches.

Isla Holbox is a tiny fishing village located about two hours from Cancun. This small island, part of the Yum Balam Reserve, is home to flamingos, whale sharks, and other species. Its authenticity relies on the islands slow pace and relaxing atmosphere as locals get around in bicycles, golf carts or on foot. Holbox is known for its intimate boutique hotels, annual gastronomy festival, ideal waters for kite surfing and its succulent, fresh seafood.

Isla Contoy, located 18 miles north of Isla Mujeres, is considered one of the most important seabird nesting sites in the Mexican Caribbean. Protected since 1961 and declared a national park in 1998, the island is home to more than 150 migrating and resident bird species. Guests visiting the island must take official tours that sail from Isla Mujeres or Cancun.

Puerto Morelos is a friendly, laid-back fishing village located 20 miles south of Cancun and the only destination listed above that can be reached by car. Offering a bohemian, tranquil atmosphere, Puerto Morelos features a number of luxurious hotels and resorts. This small town hosts several fishing tournaments that are held throughout the year, is well known for its handicraft shops and is ideal for scuba diving and snorkeling activities.

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About Cancun
Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. It is Mexico’s number one tourist destination and is known all over the world for its spectacular beaches, unique beauty and breathtaking turquoise waters.

Cancun’s shoreline completed a $71 million dollar makeover in 2010 that featured 1.3 billion gallons of sand to renovate the Hotel Zone’s seashore. The most popular tourism destination in Mexico and Latin America has also added to its sun, beach, and nightlife, by creating a unique five-day route that will offer visitors a chance to experience adventure and interaction with nature. Cancun and the Treasures of the Caribbean invite travelers to discover the vast natural, cultural and gastronomical cultures of Puerto Morelos, and the islands of the Mexican Caribbean, which include: Holbox, Isla Mujeres and Contoy. Cancun is a multifaceted destination that combines the very best in luxury, nature, historical Mayan culture, glamour, and world-class amenities with seductive adventure offerings and an up-and-coming gastronomy scene.

For more information, visit the Cancun Convention and Visitors Bureau website at: www.cancun.travel. Follow us on Twitter @CancunCVB, “LIKE” us on Facebook page at http://www.facebook.com/cancuncvb browse through our videos on YouTube at: http://www.youtube.com/user/cancuntravel and share your pictures of Cancun on our Flickr site at: http://www.flickr.com/photos/22572360@N07/ and on Instagram at @VisitCancun.