25/09/2012Palace Resorts Partners with CHI Brand

Palace Resorts – the company that sets the standard in five-star, all-inclusive resort accommodations – is proud to announce that it will expand its partnership with Farouk Systems, the parent company to industry-leading, professional hair salon brands, CHI and BioSilk.

Starting in August, all seven oceanfront Palace Resorts will feature the original CHI Ceramic Hairstyling Iron and CHI Pro Hair-Dryer, as well as the CHI wetline bath amenities including: Infra Shampoo, Infra Treatment (conditioner), body lotion, and bubble bath.

“When most women travel, typically, they’ll find an average blow-dryer in their room — and certainly not a hair iron — so they will pack heavy hair tools and products.” said Gibran Chapur, Executive Vice President for Palace Resorts. “By partnering with CHI, a brand women know and love, Palace Resorts is further pampering them with the professional quality hair and beauty products they would find in a salon.”

The CHI brand will be further integrated inside Palace Resort salons, where all resort hair stylists will receive extensive product knowledge, formulation techniques and hands-on training taught by Farouk’s top educators from around the world. CHI tools and hair products will be used exclusively at all Palace Resorts properties. Guests who fall in love with the product can take the Palace Resorts experience home with them. Both the Chi Pro Hairdryer and CHI Ceramic Hairstyling Iron are available for purchase at $159.97 each. The shampoo and conditioner also will be available for purchase for $8.

“CHI professional tools and wetline products help women feel and look their best whether they’re preparing for a wedding, relaxing by the beach or spending an evening on the town. We are honored to partner with Palace Resorts to help them enhance the experience for their guests with the best in hair care while they are away from home,” Farouk Shami, Founder & Chairman of Farouk Systems.

Beauty industry professionals consider Farouk Systems one of the leading manufacturers of hair care products. The company was the first to introduce the CHI Ceramic Hairstyling Iron to the market, and the brand remains the top brand in styling tools today. Farouk Shami, founder and chairman, has grown the company into the multi-million dollar empire known for creating safe, effective hair care products for the professional stylist.

CHI-branded hair tools and bath products are the latest addition to the already exclusive list of features offered at Palace Resorts. Every guest is treated to the most attentive service and finest amenities of any all-inclusive concept, including: luxurious accommodations with double Jacuzzis; in-room liquor dispensers carrying premium brand spirits; fine dining at specialty restaurants; 24-hour room service; entertainment; unlimited Wi-Fi; and unlimited long-distance calls to the U.S., Canada and Mexico.

For more information on Palace Resorts, please visit www.PalaceResorts.com, call (800) 635-1836 or contact your preferred travel professional. For more information about Farouk Systems, visit Farouk.com.

Please click the following link for photos of the Chi wetline bath amenities: Click to Retrieve File(s)

Please click the following link for photos of the Chi Pro Hairdryer, Chi Ceramic Hairstyling Iron, Beach Palace Resort Bath and Sun Palace Resort Bath: Click to Retrieve File(s)


About Palace Resorts
With seven oceanfront resorts overlooking the sparkling turquoise waters of the Caribbean Sea, Palace Resorts sets the highest standards for five-star all-inclusive vacations in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico. Offering luxurious and spacious accommodations accentuated by signature in-room double Jacuzzis, nightly entertainment, the Caribbean’s most extravagant spas and premier Jack Nicklaus signature golf courses, Palace Resorts offers a truly exceptional experience for travelers. The unparalleled level of service and comfort found at each property makes Palace Resorts a leading provider of world-class resort vacations.

About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston-based company that manufactures high quality professional hair care and spa products for the professional hair stylist. The company is primarily owned and operated by hairdressers including more than 2,000 educators in over 100 countries. Founded by Farouk Shami, in 1986, Farouk Systems provides hair artists with a safer workplace environment, free of harsh chemicals, with advanced knowledge through education and new professional-only systems that could not be duplicated at home. The company’s mission statement has always been and still is: Environment, Education, & Ethics.