19/09/2012Out Now Releases Latest Research Findings at Cancun’s 2nd International Expo & Business LGBT Event

During the second International Expo & Business LGBT event that took place September 6-9, 2012 in Cancun, marketing and research consulting firm Out Now Global released the latest findings from the world’s largest research study on Mexico’s lesbian, gay, bisexual and transgender (LGBT) community.

In his keynote address during the Cancun expo, Out Now CEO Ian Johnson released the results, noting tourism as one of the key markets. The LGBT2020 study showed that between 2012 and 2013, Mexico’s LGBT population is expected to account for a total of $9.2 billion dollars spent on global travel, accommodations and holiday spending each year. In 2011, this figure was $7.8 billion dollars. The USA has dropped two rankings as a desired LGBT tourism destination in 2013.

“The ‘Out Now Global LGBT2020 Study’ is the world’s most comprehensive research project ever into the lives of LGBT people,” said Johnson. “Out Now believes that it is the Latin American region where the growth of LGBT marketing will expand fastest in the next five years.”

In 2012, the LGBT2020 Study reached 24 countries in 12 languages. In 2013, the Study is slated to expand to 30 countries worldwide. Other key travel-related findings from the LGBT study for Mexico in 2012 included the following:

• Booking hotels: The number one booking channel for LGBT travel purchases of hotel accommodation is direct with the hotel’s own website (41%), followed by 29% who book direct with the hotel by phone, 14% who book online using a mainstream travel agent or tour operator and 8% who use a mainstream travel agent retail store.

• Booking airlines: 62% of all LGBT purchases of airline tickets are made by consumers booking direct on the airline’s own website, 15% book with a mainstream travel agent or tour operator’s website and 12% book by telephone direct with the airline.

• 66% of Mexican LGBT people currently have a passport.

• The majority of respondents (73%) actively seek to choose hotels that are genuinely gay-comfortable welcoming LGBT people.

• The most popular standard of accommodations is four-star, with 63% of the Mexican LGBT2020 sample having stayed at least one night in this standard of hotel during the past 12 months. The second most popular was five-star accommodations, with 60% of respondents having stayed at least one night at a five-star hotel in the past 12 months.

Research also indicated that Mexico is home to 4.9 million gay and lesbian adults earning $76 billion annually, which is an increase of $9 billion over the previous year.

The second International Expo & Business LGBT was held at the Hard Rock Hotel Cancun and is Latin America’s leading LGBT marketing event. The event is produced by LGBT Confex, Latin America’s leading LGBT conference and Exhibitions Company.

Cancun has hosted a variety of events and expositions throughout 2012 that focus on diverse audiences and interests. The Cancun-Riviera Maya Food Festival, which celebrated culinary talent in the Americas, was a complete hit this February. Other festivals held this past year were The Oasis Country Music Festival, a tribute to country music at Oasis Cancun Resort and the Diving Emergency Symposium, a training program for underwater emergencies, at Krystal Hotel Cancun.


About Cancun

Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. It is Mexico’s number one tourist destination and is known all over the world for its spectacular beaches, unique beauty and breathtaking turquoise waters.

Cancun’s shoreline recently underwent a $71 Million Dollar makeover, that featured 1.3 billion gallons of sand to renovating the Hotel Zone’s seashore. The most popular tourism destination in Mexico and Latin America has also added to its sun, beach, and nightlife, by creating a unique five-day route that will offer visitors a chance to experience adventure and interaction with nature. Cancun and the Treasures of the Caribbean invite travelers to discover the vast natural, cultural and gastronomical cultures of Puerto Morelos, and the four islands of the Mexican Caribbean: Holbox, Isla Mujeres, Contoy and Cozumel. Cancun is a multifaceted destination that combines nature, historical Mayan Culture, glamour, luxury and world class tourism with the seduction for adventure, the passion for paradisiacal nature and the enchantment of gastronomical magic.

For more information, visit the Cancun Convention and Visitors Bureau website at: www.cancun.travel. Follow us on Twitter @CancunCVB, “LIKE” us on Facebook page at http://www.facebook.com/cancuncvb browse through our videos on YouTube at: http://www.youtube.com/user/cancuntravel and share your pictures of Cancun on our Flickr site at: http://www.flickr.com/photos/22572360@N07/.

About Out & Equal

Founded by Executive Director Selisse Berry, Out & Equal Workplace Advocates (commonly known as “Out & Equal”) is a national 501(c)(3) nonprofit organization headquartered in San Francisco, California. Out & Equal is committed to ending employment discrimination for lesbian, gay, bisexual, and transgender employees. Out & Equal believes that people should be judged by the work they do, not by their sexual orientation or gender identity.

For more than 13 years, Out & Equal has been working with organizations to create places of employment whose cultures embrace the contributions of lesbian, gay, bisexual and transgender employees and those who support them.

Out & Equal mobilizes tens of thousands of professional staff, managers and executives in Out & Equal Regional Affiliate Networks and their Employee Resource Group Registry. Through LGBTCareerLink, an online job search and career development portal, Out & Equal serves diversity-friendly employers and LGBT job seekers. Out & Equal has earned the trust and respect of LGBT employees and employers for producing the best attended, most informative and inspiring summit on LBGT workplace issues held annually in a selected city in the USA. The 2012 Workplace Summit will be held in Baltimore, Maryland on October 29-Nov 1. More information is available online at www.OutandEqual.org.

About LGBT Confex

Latin America’s leading LGBT conferences and Exhibitions Company is LGBT Confex
www.lgbtconfex.com . Established in 2011, the organization quickly demonstrated its capabilities to put together a professional team with staff who bring many years in event management expertise. Following the successful event 2011 International Expo & Business LGBT, LGBT Confex immediately set about arranging the groundwork for this year’s even bigger event in Cancun www.mexicoexpolgbt.com . Plans have commenced for two events by the organization in 2013 – another in Mexico and one elsewhere in the Latin America region.

About Out Now

The world’s premier LGBT marketing organization is Out Now established in 1992 in Australia, Out Now has grown to reach more than 20 markets worldwide. Its work covers strategy, communications and training as well as managing the world’s largest and most extensive LGBT market research program, LGBT2020 - www.LGBT2020.com . Many of the world’s leading brands including IBM, Volvo, Toyota, Citibank, Barclays Bank, Time Inc Magazines, Doubleday Books, Hilton Hotels and German National Tourist Office. For more information, please visit www.outnowconsulting.com.