26/07/2011Ultrafemme’s Annual Summer Fest Stars July 16th

“Curtain Up!” With that announcement, this year’s edition of the anxiously awaited Ultrafemme Summer Fest will get under way, choosing as its theme the production of a Broadway play.

The Summer Fest has become the most exciting beauty event in Southeast Mexico each year, offering extraordinary opportunities to those who attend to access some of the world’s most renowned brands of fragrances, cosmetics and skin treatments. Also, some of those very same well-known brands have sent their top international make-up artists to perform their magic on Ultrafemme clients.

The Broadway play theme this year will be carried out from start to finish. In fact, the program has been designed to emulate a Playbill, complete with cast of characters, a three-act production in terms of especially entertaining nights, a touring company and more. The Free Gifts with certain purchases continues the theme because the exchange, that is to say, the gift provided upon presentation of the sales slip, takes place in a “ticket booth” set up alongside the artificial waterfall in the center of Luxury Avenue, Ultrafemme’s unique Boutique Mall in the Cancun hotel zone.

The “Three Acts” events will take place at three different Ultrafemme locations, Luxury Avenue, the Ultrafemme store in Playa del Carmen and the one in Plaza Las Americas in downtown Cancun. The first, of course, will be the opening night event on July 16th when the curtain will rise on this production. Then, on July 23rd there will be an On-Stage show emulating a Broadway musical production at the Ultrafemme store on famed Fifth Avenue in Playa del Carmen and the Third Act will take place on July 30th in the form of an After-Party at the downtown store in Cancun.

Of course, some of the other special promotions and events associated with Ultrafemme’s Summer Fest will be “on-stage” as it were. As mentioned, there will be gifts offered for certain purchases. For a purchase of $2,000 Mexican pesos worth of products, the customer will receive a lovely cosmetics bag. Special vouchers, worth $50 Mexican pesos, will be given to those clients who purchase a minimum of $500 Mexican pesos worth of fragrances, cosmetics or skin treatments at Ultrafemme perfumeries. The vouchers are exchangeable at the “ticket booth” or the special counters set up at Ultrafemme stores in Cancun, Playa del Carmen or Los Cabos.

“The Producers” (make-up artists) of the Ultrafemme Summer Fest production is its now famous and popular “Shots” promotion that involves a free photo, taken by a professional photographer, upon completing certain requirements, such as a special make-up or skin treatment. “The Producers” will visit all of the locations between August 2nd and August 7th, the dates for each store included in the Playbill.

As takes place every year, some of the major brand names in the field of beauty products use the occasion of the Ultrafemme Summer Fest to launch new products. This offers clients, many of whom plan their vacations around this annual beauty event, the opportunity to access certain products even before they are available to them back home.

So, get ready for the curtain rising on the production of Ultrafemme Summer Fest ’11 which is sure to receive a standing ovation.