27/08/2010Cancun Launches The Tequila Museum

In the renowned Cancun Hotel Zone, The Tequila Herradura Sensory Museum opened its doors to exhibit one of the most important Mexican traditions: Tequila.

Located in the Casa Herradura, the Tequila Museum features both the history and legacy of the Hacienda San José del Refugio in the town of Amatitán, located in the state of Jalisco, where this exquisite liquor was born. Thus, the museum aims to promote the tradition of the Tequila, as well as the value and quality of the Hacienda San José del Refugio products.

Through a sensory experience, the visit allows you to discover both the taste and smell of the tequilas. Visitors will explore the both the original and modern day processes of making tequila, as well as the history and legends surrounding the Agave, the four different types of Tequila in the exhibition and the Hacienda.

Additional facts about Tequila:

Tequila is Mexico´s signature drink, unique liquor with a designation of origin that involves great history and a handcraft elaboration process that’s worth exhibiting. It starts at the fermentation and distillation of the Agave juice. The designation of origin was granted in the year 1977. From that time, for a liquor to be recognized as an authentic Tequila, it has to contain at least 51% of Agave sugars. The amount of different sugars added (up to 41% of the total amount of sugars in the liquor) originates the Mixed Tequilas, in which the Agave is mixed with Corn or Sugar Cane Syrup. When 100% of the liquor’s sugar comes from the Agave, then the result is pure Tequila, which is considered the best quality.

About Cancun

Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. It is Mexico’s number one tourist destination and is known all over the world for its spectacular beaches, unique beauty and breathtaking turquoise waters.

Cancun’s shoreline recently underwent a $71 Million Dollar makeover, that featured 1.3 billion gallons of sand to renovating the Hotel Zone’s seashore. The most popular tourism destination in Mexico and Latin America has also added to its sun, beach, and nightlife, by creating a unique five-day route that will offer visitors a chance to experience adventure and interaction with nature. Cancun and the Treasures of the Caribbean invite travelers to discover the vast natural, cultural and gastronomical cultures of Puerto Morelos, and the four islands of the Mexican Caribbean: Holbox, Isla Mujeres, Contoy and Cozumel. Cancun is a multifaceted destination that combines nature, historical Mayan Culture, glamour, luxury and world class tourism with the seduction for adventure, the passion for paradisiacal nature and the enchantment of gastronomical magic.

For more information, visit the Cancun Convention and Visitors Bureau website at: www.cancun.travel. Follow us on Twitter @CancunCVB, “LIKE” us on Facebook page at http://www.facebook.com/cancuncvb, browse through our videos on YouTube at: http://www.youtube.com/user/cancuntravel and share your pictures of Cancun on our Flickr site at: http://www.flickr.com/photos/22572360@N07/.