12/07/2010Ultrafemme Summer Festival 2010 a place to harvest compliments

The 15th edition of the Ultrafemme Summer Festival will take place here and in Playa del Carmen and Los Cabos from the 16th to the 31st of July and this year will sport a new, summery look.

During the inauguration on the 16th , this look will be accompanied by beautiful live music and dancing while always remaining faithful to its concept of offering clients of Ultrafemme’s fragrance, cosmetics and skin care stores the best in service, new products and information on the newest trends in the beauty industry.

Summer will be the central theme of this year’s Summer Festival, the most important such event in Southeast Mexico and Los Cabos and, in the eyes of many, in of all of Mexico. As a consequence, the Ultrafemme stores will be decorated to create the ULTRAFEMME GARDEN OF BEAUTY. What could be more appropriate than to celebrate summer during a time that man associates with abundance and beauty, in a place where it is summer all year long?

Repeat visitors to the Ultrafemme Summer Festival, one of the most anxiously awaited events year after year and to which thousands of visitors arrive from all over Mexico and the world at large, will notice that the festival continues to draw the attention of international makeup artists as well as the most recent and important novelties of the beauty industry.

As in the past, some of the most prestigious brands of cosmetics and skin care products will be sending their top internationally renowned make-up artists and cosmetologists to provide free consultations, applications of products and more. Clinique, Dior, Estée Lauder, Guerlain, Lancome and many more will be taking part in the Festival in a big way. The most recognized fragrance companies also will be present with their “spray girls” available to provide visitors with a “taste” of their new fragrances, some being launched for the first time at the Ultrafemme Summer Festival 2010.

Of equal importance is the fact that the representatives of the prestigious brands that have chosen the Festival to promote their new products, in some cases having chosen Ultrafemme as their exclusive distributor in the area.

Also there will be special promotions like the Ultrafemme Shots. This is a unique photography program that offers clients the opportunity to be made up for a beautiful photo by a professional photographer. Clients may avail themselves of this opportunity with the purchase of $2,000 Mexican pesos worth of products with the caveat that two of said products must be of cosmetics.

Clients also will be treated to a number of different gift opportunities with purchases from some of the major brands participating in the Festival. One unique promotion, based on total amount of purchases, involves large bouquets of flowers, roses, tulips or daisies that they can exchange for extraordinarily luxurious gifts.

Clearly, the Ultrafemme Summer Festival 2010 will be chock full of great and attractive products, promotions and activities for both men and women for the two weeks of a paean to summer and beauty during which the Festival will take place. And that concept of renewal and concern for offering the best to its clients is what keeps the Ultrafemme Summer Festival at the cutting edge of the beauty industry in Mexico.

For more information contact:
Jennifer Hamer
Gerente de Relaciones Públicas
Tel. (998) Ext. 1412