23/03/2010Cancun Joins The World During Earth Hour

A global call to turn off the lights for one hour and take actions to face climate change

Cancun will join over 117 countries and thousands of cities and towns around the world for Earth Hour, turning off non-essential lights for one hour, from 8:30 to 9:30pm on March 27th, to demonstrate in a symbolic, but forceful way, that governments, private initiatives and citizens should work together to make a difference in combating climate change.

What is expected to be one the largest events in the world, with massive participation, Earth Hour 2010 is counting with the support of more than a billion people among businesses, governments and citizens. Cities will turn off emblematic symbols and monuments to demand measures that will educe green house gas emissions and help the countries and sectors of the most vulnerable populations confront the effects of climate change.

To date, a total of 100 businesses have joined the initiative in Cancun and its surrounding areas, demonstrating their commitment to this initiative. A total of 20,000 hotel rooms out of 70,000 in Quintana Roo have joined Earth Hour.

In Cancun, lights will be turned off at the Plaza Forum by the Sea, an icon of the city and the national tourist sector, where a large group of citizens engaged to this cause are expected to gather. The WWF will also organize a Climate Change and Tourism Forum on March 23rd, starting at 5pm in the Anahuac University of Cancun, where representatives of businesses, higher education institutions and municipality, state and federal authorities will meet to talk about the problem and the actions that each of them is taking part in, to confront climate change in their respective competence environments.

Earth Hour will be tied to the 16th Conference of the Parties (COP) under the United Nations Framework Convention on Climate Change (UNFCCC), set to take place in Cancun from November 29th through December 10th, 2010. It is the most important summit surrounding this topic and will grab the attention of the global community, discussing the actions already being implemented as well as future goals to help confront one of the most urgent challenges facing humanity and our ecosystems.

“Climate change is one of the biggest threats that our planet is currently facing. It will probably affect agriculture, the production of food, and the supply of fresh crops, but it will also impact the tourism industry, which is of big economic importance, as well as fishing and coastal and marine ecosystems, causing coral bleaching and changes in the migration habits of species,” said Jatziri Perez, Communications Coordination for WWF.

WWF calls for businesses, individuals and governments to join Earth Hour, to reflect on how they can use energy more efficiently and to register on the site www.lahoradelplaneta.org.mx.

About Earth Hour
Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn off their lights for one hour on Saturday March 27, 2009 from 8:30 to 9:30pm to demand action towards climate change. The event began in Sydney, Australia in 2007, when 2 million people turned off their lights. In 2008, more than 50 million people around the world participated. In 2009, participation increased to hundreds of millions in 4,159 cities.

About WWF
WWF is one of the world’s largest and most respected independent conservation organizations. WWF was born in 1961 and is known through its panda symbol. It has a global network that operates in more than 100 countries, works for a live planet and its mission is to stop the degradation of the Earth’s natural environment and build a future for human beings to live in harmony with nature. To learn more about WWF visit: www.wwf.org.mx and www.panda.org.

About Cancun

Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. The island of Cancun is in the shape of a “7” and is bordered to the north by the Bahia de Mujeres; to the east by the Caribbean Sea; and to the west by the Nichupte Lagoon. Cancun is Mexico’s largest tourist destination and boasts 146 hotels with a total of 28,808 rooms. Opportunities for new experiences abound in Cancun, which offers visitors an ideal setting for interacting with nature and discovering Mayan culture.

Cancun Convention and Visitors Bureau www.cancun.travel.

# # #