25/02/2010The Cancun Convention and Visitor’s Bureau Launches 2010 Campaign: “Cancun & the Treasures of the Caribbean”

Under the title, “Cancun and the Treasures of the Caribbean,” the Cancun CVB is launching its integral 2010 marketing campaign whose main theme incorporates surrounding islands and destinations.

The marketing strategy’s purpose is aimed at positioning Cancun as a grand, diverse destination that integrates a variety of options such as fashion, adventure, ecological tours, gastronomy and much more.

In this re-launch, Cancun is accompanied by nearby islands such as Holbox, Isla Mujeres, Cozumel, Contoy and the seaside fishing village of Puerto Morelos. Now, they’ll come together as one umbrella, Cancun: one of the country’s most significant tourism destinations.

Each one of these distinctive destinations is considered a treasure not just for its beauty, but also for its unique personality.

A seductive combination of natural beauty and charm, Holbox Island offers its guests contact with the world’s largest fish, the Whale Shark, along with a wide variety of ecological activities.

Contoy Island houses more than 250 different species of fish and 150 diverse types of birds. Because the island is free of predators, its environment provides the ideal setting for the reproduction of these beautiful birds. Contoy is also home to Boca Iglesia, a community of only 26 inhabitants, only accessible via seaport. Boca Iglesia is recognized by the region as a mystical destination. Its main attraction is an excursion into the islands mangroves, visiting the ruins of an antique church destroyed by English and French pirates.

Scuba diving is what Cozumel is known for. Dive enthusiasts can get up close and personal with the Mesoamerican reef, the largest in the northern hemisphere, and second largest in the world, allowing for extensive marine vegetation and fauna.

With more than 480 years of history, Isla Mujeres is a fishing island that provides a picturesque landscape as its background for the destination’s boutique hotels and Caribbean attractions.

Puerto Morelos is the oldest port in the state of Quintana Roo, and is a great starting point if you want to explore Cenote routes and visit the Mayan World. The area’s hotel offerings include distinctive all-inclusive resorts as well as a variety of European Plan hotels.

These treasures encompass a Mexican paradise and make up a wealth of precious destinations for visitors to explore in the Mexican Caribbean.

About Cancun:

Cancun, the gateway to Mexico and the Mayan world, offers luxurious hotel infrastructure with more than 28,000 rooms, and is Mexico’s most beautiful and stylish destination. Opportunities for new experiences are everywhere, as the setting brings you into contact with both nature and Mayan culture like nowhere else.

Top-level gastronomy and nightlife; warm beaches with soft, white sand; crystal-clear, turquoise seas; and a location opposite the Great Mesoamerican Reef System, in tandem with Mexico’s world-famous hospitality, make Cancun an entirely unique tourist destination.

Cancun Convention and Visitors Bureau: www.cancun.travel.

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