13/03/2009THE MEXICO TOURISM BOARD SWINGS INTO ACTION AT THE 2009 SONY ERICSSON OPEN!‏

THE MEXICO TOURISM BOARD SWINGS INTO ACTION AT THE 2009 SONY ERICSSON OPEN

Tennis enthusiasts will experience the wonders of Mexico

The Mexico Tourism Board is proud to announce its participation in this year’s 2009 Sony Ericsson Open on March 25- April 5. Celebrating it’s 25th year, the Sony Ericsson Open returns to the Tennis Center at Crandon Park featuring the top 77 men and the top 76 women, tennis players from around the globe.

CPTM tourism board
Fans will live the passion of this exciting outdoor sport and then follow the ball to the best beach destinations in Mexico. Los Cabos, Cancun, Riviera Maya, Puerto Vallarta, Riviera Nayarit, Mazatlán, Acapulco, Huatulco and Ixtapa are among the dazzling destinations that will be showcased during this year’s Sony Ericsson Tennis Open. Tennis enthusiasts will be instantly transported to Mexico’s beach destinations through a fashion show featuring the latest in fashion, music, and guests will enjoy a variety of themed Mexican cocktails.

“We are thrilled to be part of such a highly regarded event in the sports industry and we can’t wait to share the wonders and beauty of Mexico’s most exclusive beach destinations” said Teresa Villarreal, Director of the Mexico Tourism Board office in Miami. “There has never been a better time to travel to Mexico and take advantage of the fantastic exchange rate. It’s an opportunity to experience some of the most welcoming and amazing resorts in the world at an affordable price. Your money goes further in Mexico” affirmed Teresa.

As part of the Mexico Tourism Board’s promotional activities at the Ericsson, a Mexican themed fashion show will feature a trendy collection of beachwear, alongside well-known Mexican fashion designer Guillermina Martinez who will showcase unique items with a Mexican twist aiming to create the perfect look for a Mexican beach vacation.

Throughout the tennis matched, the Mexico Tourism Board will also be raffling airline tickets –sponsored by AeroMexico airlines- giving fans the opportunity to visit Mexico for an exciting vacation. At the booth, The Mexico Tourism Board will welcome tennis enthusiasts with gifts and information on what they can expect when visiting Mexico including top attractions, activities dining and shopping.

From the most exhilarating sunsets in the Mexican Pacific to the white sand and turquoise waters of the Caribbean and the marine life and landscapes of the Sea of Cortes, Mexican coasts have something for every traveler. Tennis fans will have the opportunity to learn about a broad variety of beach destinations, from the quaint and picturesque town of Puerto Vallarta, the hidden gem of Mazatlan, the legendary and vibrant Acapulco or the quieter and secluded Ixtapa on the Pacific coast, to the unique jewels of the Caribbean: Cancun and the Riviera Maya where adventure, culture and pampering unite.

ABOUT THE SONY ERICSSON OPEN:

The 2009 Sony Ericsson Open will be played March 25- April 5 at the Tennis Center at Crandon Park in Miami. The 12-day combined event, founded by Butch Buchholz in 1985, is owned by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a top tier event on the Sony Ericsson WTA TOUR calendar, and features the top men’s and women’s tennis players in the world. In 2008, Nikolay Davydenko defeated Rafael Nadal for his first Sony Ericsson Open title, while Serena Williams defeated Jelena Jankovic to win her record-tying fifth title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.SonyEricssonOpen.com.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings please go to www.visitmexico.com .

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com or visit our press Web site at www.visitmexicopress.com

Become a Mexico Specialist! Visit www.magicofmexico.com for more details.