17/02/2009Get ready to experience the Magic of Mexico Marketplace

Travel professionals gather in 11 cities throughout the U.S.

Miami, Fl; February 17, 2009— Travel professionals across the U.S. will unite to attend the 15th annual Magic of Mexico Marketplace. These events unite Mexico’s most important tourism suppliers and tour operators and travel professionals in eleven key U.S. markets. The series will visit Miami, Atlanta and New York for the first time.

Launched in 1995, these comprehensive events are supported by the Mexico Tourism Board and coordinated and produced by Oregon-based Destination Ventures, Ltd. Experts in Mexico marketing, Destination Ventures is best known as the organizer of the popular “Magic of Mexico” online specialist program, also with the collaboration of the Mexico Tourism Board.

In 2009, the focus will be on a wide range of Mexico destinations. “We want agents to have quality interactions with these tourism boards, not just pick-up a brochure,” says Greg Custer, Vice President of Destination Ventures, Ltd.

“The Mexico Tourism Board works together with Destination Ventures in order to reinforce the online learning experience that makes possible a direct feedback between our CVBs and the tour operators” said Eduardo Chaillo, Regional Director for the Mexico Tourism Board in the U.S. market. “This is an educational tool that gives travel agents a complete overview of what Mexico has to offer.”

As in 2008, Virtuoso will extend special invitations to both their member agencies and preferred Mexico suppliers. The 2009 program offers a highly interactive experience where attendees can expect small-group, face-to-face supplier meetings, a sit-down dinner with hosted wine, hosted parking and travel package prizes.

The 11 planned events are sponsored by the Mexico Tourism Board and Aeromexico, with various destinations’ CVB’s in attendance. Current exhibitors include Aeromexico, GoGo Worldwide Vacations, Funjet Vacations, Apple Vacations, Pleasant Holidays, and the CVBs of Mazatlán, Riviera Nayarit, Los Cabos, Puerto Vallarta, Pueblo Bonito, Grand Mayan, Zoetry Paraiso de la Bonita, Oasis Hotels, Crown Paradise Hotels, The Villa Group, and others. The “Magic of Mexico” interactive online learning and specialist program will also be featured.

2009 U.S. Event Schedule:

February 24 Miami, FL (venue: Embassy Suites Airport)

February 25 Atlanta, GA (venue: Hyatt Grand Buckhead)

February 26 Flushing, NY (venue: Sheraton La Guardia East)

March 16 Chicago, IL (Venue TBA)

March 17 Minneapolis, MN (Venue TBA)

March 18 Denver, CO (Venue TBA)
March 19 Phoenix, AZ (Venue TBA)

May 4 Orange Co., CA (Venue TBA)

May 5 Sacramento, CA (Venue TBA)

May 6 Portland, OR (Venue TBA)

May 7 Seattle, WA (Venue TBA)

The cost to attend is U.S. $10 and parking is hosted. Agents will also receive a gourmet dinner, hosted wine, face-to-face supplier meetings, and a chance to win vacation prizes. Full details and on-line registration is now available at www.mexicotravelmarket.com . For more information, call 1-800-599-6633.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings please go to www.visitmexico.com.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com or visit our press Web site at www.visitmexicopress.com

Become a Mexico Specialist! Visit www.magicofmexico.com for more details.

# # #