06/10/2008Cancun, a socially responsible destination, wears Pink

 For the second consecutive year, “Cancun will Dress in Pink”, in support of the Crusade against Breast Cancer.

 Cancun se viste de rosa

Cancun Quintana Roo, October 2, 2008. Breast cancer is the first cause of death among women in the Mexican state of Quintana Roo. Therefore, for the last six years, Grupo Desafio A.C. (Desafio Group) led by Ms. Lillian Alarcon e Ito supported by other women who are survivors of the disease, has been creating awareness of the importance of self exploration, in addition to the need of giving educational talks to companies and institutions for free. Grupo Desafio organizes self-awareness groups attended by men and women who suffer or have suffered from Cancer.

This year, the launch ceremony will be held at the Cancun General Hospital Auditorium in the presence of state authorities followed by the lighting of the Dialogo Norte Sur Fountain locally known as “The Ceviche Fountain.”

Several activities will be conducted throughout the month of October, such as the illumination with pink lights of the Municipal Palace, the buildings and monuments in all municipalities on October 3rd as well as the II Great Walk “Cancun Wears Pink” that will start at the Balam School and will end at the bower in front of the Plaza de Toros where the photo of the pink human ribbon will be taken.

Finally, on October 27, the Delta Airlines’ Pink Plane will arrive in Cancun as part of its global tour to raise awareness of the importance of Prevention in the Fight against Breast Cancer.

Last year, a public relations campaign was designed to increase fundraising to enable Desafio Group to donate oncology studies and treatments for local women with low economic resources that resulted in the participation of the State and Municipal DIFs (local chapters of a national system devoted to promoting the wellbeing of families), companies and institutions like the General Hospital “Jesus Kumate Rodriguez” whom in 2007 covered the cost of 750 medical studies supported by the Royal Resorts Foundation to conduct 600 mammography studies plus 200 more facilitated by the DIF of Benito Juarez.

It is worth mentioning that the campaign results have achieved an important impact for Cancun as a tourist destination that supports altruistic campaigns. One example was during the World Travel Market in London where this project was presented by the CVB portraying Cancun as a socially responsible city.


About Cancun

Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. The island of Cancun is in the shape of a “7” and is bordered to the north by the Bahia de Mujeres; to the east by the Caribbean Sea; and to the west by the Nichupte Lagoon. Cancun is Mexico’s largest tourist destination and boasts 146 hotels with a total of 28,808 rooms. Opportunities for new experiences abound in Cancun, which offers visitors an ideal setting for interacting with nature and discovering Mayan culture.

Cancun Convention and Visitors Bureau

Gina Salazar