29/09/2008The Windy City gets a taste of Caribbean flavor

-The Cancun Convention and Visitors Bureau and The Mexico Tourism Board launch new promotional campaign “Cancun Deeply Unique”
-170 taxis will be circulating in Chicago sporting Cancun’s new image and style

Cancun, Mexico (Sept. 24, 2008) - On September 29, the streets of Chicago will be the scenario for the launch of the new promotional campaign under the slogan “Cancun Deeply Unique” presented by The Cancun Convention and Visitors Bureau and The Mexico Tourism Board. A total of 170 especially customized Chicago taxis will be out driving around the streets of Chicago from September 29 to November 9.

After the success of this campaign launched in London and Manchester four month ago, Cancun brings its new image and style for the first time to the U.S. choosing Chicago as the host city. The taxis will be sporting the new Cancun logo, brand new images of the destination and the Mexico logo under the themes of “Cancun Deeply Relaxing” and “Cancun Deeply Fashion” which emphasize the charms of Cancun as a Premium destination where sky is the limit when it comes to sophistication, luxury, adventure and relaxation.

Cancun continues to prove its utter uniqueness by offering the highest quality tourism services to travelers of all lifestyles, who are in search of a combination of truly exclusive experiences and superlative service. In Cancun, there really is something for everyone!
In this occasion, Rodrigo Esponda, Director for the Midwest of the Mexico Tourism Board and Guillermo Romero, Marketing Director for the Cancun CVB will host the ceremony to officially launch the taxi campaign joined by Emilio Reyner, Public Relations Director for the Cancun CVB.

About Cancun
Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. The island of Cancun is in the shape of a “7” and is bordered to the north by the Bahia de Mujeres; to the east by the Caribbean Sea, and to the west by the Nichupte Lagoon. Cancun is Mexico’s largest tourist destination and boasts 146 hotels with a total of 28,808 rooms. Opportunities for new experiences abound in Cancun, which offers visitors an ideal setting for interacting with nature and discovering Mayan culture.
The Cancun Convention and Visitors Bureau www.cancun.travel

Contact:
Gina Salazar,
gina.salazar@newlink-group.com
786-709-2681