27/09/2008Mexico in the sky at the 2008 Alburquerque International Balloon Fiesta

Houston, TX, Sept. 26th, 2008 — Mexico will fly high into the sky this fall season for the first time ever as the Mexico Tourism Board (MTB) participates in the 37th Annual Albuquerque International Balloon Fiesta, the most photographed event on earth, which will take place from October 4th through October 12th, 2008 in Albuquerque, New Mexico.

The Albuquerque International Balloon Fiesta is the largest annual event in all of North America, and the largest hot air balloon show in the planet. The festival paints the clear blue sky of the fall season with more than 700 colorful balloons from all over the world, which are expected to attract more than 800,000 national as well as international visitors and more than 800 media representatives from everywhere.

“This is a great way to expose Mexico’s brand to thousands of people and at the same time help build a positive attitude towards Mexico and its destinations through one of the most important festivals in the US,” says Martin Gonzalez, Director of the MTB for Southern US & Colorado.

Mexico’s participation will consist of a hot air balloon, with the MEXICO brand logo, which will participate in the Mass Ascensions and the evening balloon glows. There will also be a booth where guests will be able to receive information about the many attractions and activities that Mexico has to offer such as family vacation, the great outdoors, its rich culture, beaches, luxury travel and much more. The state of Chihuahua will also be present in the event, to promote their diverse tourism offers.

For more information on this event you can visit www.balloonfiesta.com.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings please go to www.visitmexico.com.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com or visit our press Web site at

www.visitmexicopress.com

Become a Mexico Specialist! Visit www.magicofmexico.com for more details.

Press Contact:
Sandra Muñoz
(713) 772-2581 ext 109
sandra.munoz@newlink-group.com