22/09/2008The Mexico Tourism Board participates in the 2008 edition of The Motivation Show in Chicago

*Mexico will showcase its top incentive travel destinations by once again, hosting the largest booth at the industry’s largest trade and educational fair

CHICAGO, Ill., (Sept. 19th, 2008) – The Mexico Tourism Board is proud to take part in the largest incentive travel industry show of the America’s: The Motivation Show 2008 which returns to the Chicago’s prestigious McCormick Place on 23rd through the 25th. Mexico will welcome more than 12,000 buyers and international suppliers at the Mexico Pavilion – the largest both in the show that comprises an area of 6,400 square feet.

The Motivation Show in Chicago – the most important incentive travel exhibition in the United States – will allow Mexico to continue to position itself as one of the best world destinations for the meeting and conventions market. Mexico will highlight the advantages it offers the meetings and conventions tourism market; from its modern infrastructure and high-end technology of facilities to the friendliness and kindness of its people complemented by the natural attractions of this country.

Mexico recognizes the importance of this multi-billion dollar industry in which U.S. companies’ annual share accounts for 15 billion dollars spent on incentive travel alone. Hence, Mexico continues to stay on the vanguard of global incentive travel trends by adapting successful programs into the country’s tourism supply such as the implementation of 0% VAT Tax for congresses and conventions travel in 2005, the creation of Your Best Reward is Mexico in 2006 – a program which since has introduced Veracruz, Guadalajara and Campeche as certified incentive destinations.

This year shows no exception to Mexico’s avant-garde track record. Following a proven sales tax rebate model, in 2008 Mexico joins a selected group of first world nations that successfully offer this program to international visitors. The sales tax reimbursement program “gives a value-added incentive to tourist who are seeking to discover our diverse attractions beyond their borders” said Oscar Fitch Gomez, CEO of the MTB, last June when this program was first announced.

Tax Back – company given the concession to operate this program – initiated its administrative operations back in June and is ready to begin processing VAT reimbursements this fall. At the Motivation Show (IT&ME)’s Mexico pavilion, Tax Back will hold a press conference that aims to answer all administrative, operating and practical questions about this program.

All of these programs are a mere bonus to the already valuable and internationally favored Mexican destinations; this is proven by an Incentives & Meetings International 2007-2008 Reader’s Survey conducted by I&MI Media which demonstrates that Mexico is the 3rd most preferred incentive travel destination in the world.

Amongst the most important sites for congress and conventions in Mexico are: The World Trade Center and The Banamex Center in Mexico City, The Acapulco Convention Center, The Campeche XXI Convention Center, The Cancun Convention Center, The International Center for Business of Monterrey, and Expo Guadalajara; there are also hotels and other meeting sites in various cities along the country.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s U.S. Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com, or visit our press Web site at www.visitmexicopress.com. To access an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress.

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Cessie Cerrato
786.522.0177
1-800-929-4555
cessie.cerrato@newlink-group.com
northamericanpress@visitmexico.com