21/08/2008PCMA CASE® Program Enhances Cancun’s Service Infrastructure for Meetings and Conventions

CASE Course Customized to Position Cancun Hospitality Community for Success

CHICAGO, IL, August 14, 2008—The Professional Convention Management Association (PCMA) has partnered with Cancun to customize PCMA’s Certified Association Sales Executive (CASE®) Online Course™ for Cancun’s meetings industry suppliers. The partnership will enable Cancun’s hospitality community to more effectively present their services to the meetings and convention market.

Leading Cancun suppliers are participating in this specially blended face-to-face and online self-study course. The goal of the course is to give participants a better understanding of the economic challenges, dynamics, and culture of American and Canadian organizations.

Dozens of participants will earn the CASE designation over several weeks; the program also includes a special one-day orientation and one-day final review and exam. In addition to participants being able to ask questions over the Internet via chats and blogs, a PCMA CASE course facilitator has been provided to guide participants through the process.

PCMA is uniquely positioned to help our international supplier partners better cater to the needs of meeting professionals. We are pleased to be partnering with Cancun for this customized CASE course. The course was originally designed to teach sales executives how to reach their meeting and convention customers on a more professional level, understand the issues and obstacles they face, and foster long-term relationships—these skills are vital to growing the international meetings market,” said Deborah Sexton, PCMA president and CEO.
After the introductory session, director of groups and conventions for the Cancun Convention and Visitors Bureau Fernando Cervantes, commented, “Our expectations were not only met, but surpassed. Everybody left happy and eager about what we will accomplish through the CASE program.”

PCMA developed its CASE online course to help meetings industry suppliers build strong and dynamic relationships with their clients. Since 2000, over 300 meetings industry suppliers have participated in the course. Due to the program’s flexible structure, individuals can take the CASE online course whenever and wherever it is convenient for them to complete the coursework.

For more information on the CASE online course—for both individual participants and groups (new special volume pricing available for groups)—and all PCMA educational programs, please visit www.pcma.org and click on education.

###The Professional Convention Management Association (PCMA) is the professional resource and premier educator for the meetings and convention industry. Founded in 1957, PCMA represents the interests of meeting management executives from associations, non-profit organizations, corporations, independent meeting planning companies, and multi-management firms who recognize the importance of meetings to their organization. PCMA empowers members with the tools they need to succeed as meeting professionals and to promote the value of the industry to their organizations and the general public. Headquartered in Chicago, PCMA has 16 chapters throughout the United States and Canada. For additional information, please visit the PCMA Web site at www.pcma.org.