31/03/2008El Dorado Spa Resorts and Azul hotels by Karisma lauch GI Vacation Consultant Program

New Initiative Educates Travel Agents During FAM Trips to Gourmet Inclusive Properties

MIAMI (March 17, 2008) – El Dorado Spa Resorts & Hotels and Azul Hotels, by Karisma, a premier collection of Gourmet Inclusive properties in Puerto Morelos and the Riviera Maya, Mexico, recently announced the launch of its Gourmet Inclusive (GI) Vacation Consultant Program, designed to personally educate travel professionals on the value of Gourmet Inclusive, a unique philosophy whereby guests savor every detail of their environment and experience a vacation that fosters togetherness.

“The GI Vacation Consultant Program will officially certify well-experienced travel agent partners in Gourmet Inclusive offerings, allowing them to experience the exclusive concept and properties firsthand,” said Mandy Chomat, vice president of sales and marketing for Karisma Marketing, the exclusive worldwide representative of El Dorado Spa Resorts & Hotels and Azul Hotels, by Karisma. “As we grow the Gourmet Inclusive portfolio, we are confident this program will successfully provide agents and clientele with a detailed understanding of what makes the ordinary vacation experience extraordinary.”

Donna Guerri has been hired as GI Vacation Consultant Manager to exclusively spearhead the program. Guerri has more than 25 years of experience in the industry, having established royalty programs for Apple Vacations and Sandals Resorts.

Guerri commented, “In many ways, the GI Vacation Consultant Program is our oath to the industry. While many companies are looking to sell directly to the consumer and bypass travel professionals, we have increased our commitment and support of the entire agency community by launching the most complete program in Cancun and the Riviera Maya, devoted to educating exceptional travel agents and increasing lead generation. I am thrilled to be heading such an innovative and beneficial initiative.”